Hello, I'm Lee Abernethy! 👋

A Marketing Leader with
Expertise In Online AdvertisingB2B MarketingB2C MarketingSaaS MarketingLifecycle Marketinge-Commerce SEOCROAnalyticsWebsite DesignMktg Operations

I build & lead digital marketing teams and growth strategies across SEO, paid media, content, and lifecycle programs—driving demand, acquisition, conversions, and long-term revenue growth.

Executive Headshot of Lee Abernethy smiling

Trusted by Global Brands & Local Businesses Alike

Tools of The Trade

Areas of Expertise

Over the past decade, I’ve developed and applied a wide range of marketing skills and expertise to drive growth, align teams, and deliver results for B2B, SaaS, and B2C brands. From strategy to execution, these areas of expertise have helped my clients and employers achieve customer acquisition, increased conversions, revenue growth, and long-term business success.

Leading teams to build data-driven, customer-focused marketing strategies that drive long-term growth and business scalability.

Marketing Leadership & Strategy

Crafting go-to-market strategies, positioning products for success, and aligning messaging with customer needs and market demands.

Product Marketing

Building full-funnel lifecycle programs that nurture leads, deepen engagement, and maximize customer lifetime value.

Lifecycle Marketing

Driving measurable growth through precision-targeted Google and Microsoft Ads campaigns, leveraging data to maximize ROI and scale.

Google & Microsoft Ads

Driving organic growth through proven SEO strategies while staying ahead of the curve by incorporating AI-powered tools and tactics.

SEO & Ai SEO

Building LinkedIn ad campaigns that generate qualified B2B leads, engage professional audiences, and drive business growth.

LinkedIn Ads

Leading Conversion Rate Optimization efforts and website redesigns that boost conversions, user experience, and drive business growth.

Website Design & CRO

Executing integrated multi-channel campaigns that align paid, owned, and earned media to maximize reach and ROI.

Multi-Channel Advertising

Curious to see the full scope of my expertise? Explore more by clicking the button below.

A Little About Me

I’m a proud Texas native and senior marketing leader with a passion for driving growth, uniting teams, and delivering revenue results. My experience spans B2B, SaaS, B2C, and eCommerce—where I’ve led strategies across performance marketing, lifecycle programs, customer acquisition, and more.

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Successful Projects
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Satisfied Clients
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Years Experience
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Skills & Tool Proficiencies
Executive Marketing Resume

Marketing Resume & Career Details

Grab a copy of my resume — a concise, executive-ready summary of my career and expertise.

  • Skills
  • Tools

Skills

Strategic Skills & Leadership

  • Marketing Strategy
  • Product Marketing
  • SaaS Marketing
  • Lifecycle Marketing
  • B2B & B2C Strategies
  • Brand Positioning
  • Team Leadership
  • Performance Marketing
  • Cross-Departmental Leadership

Growth & Acquisition

  • Multi-Channel Advertising
  • Account-Based Marketing (ABM)
  • Client Relationship Management
  • Marketing Funnel Optimization
  • Marketing Attribution Modeling
  • Marketing Analytics & Reporting
  • Conversion Rate Optimization
  • Landing Page Optimization
  • Content Marketing

Marketing Channels

  • SEO (Lead Gen, e-commerce, Local, International)
  • Paid Search (SEM)
  • YouTube & Display Advertising
  • Paid Social Campaigns
  • Email Marketing
  • Social Media Marketing
  • Event Marketing
  • G2/Software Advice/Capterra

Growth & Acquisition

  • Technical SEO
  • Keyword Research
  • Customer Data Platform (CDP) Strategy
  • Website Hierarchy Optimization
  • Competitive Analysis
  • Website Redesign & Management
  • WordPress, Shopify, Squarespace, etc.
  • HTML, Hreflang Optimization

Tools & Software

Semrush | Ahrefs | Screaming Frog | Google Analytics 4 | Google Search Console | WordPress | Shopify | Magento | Big Commerce | Photoshop | Excel | Microsoft Clarity | Crazy Egg | Bing Webmaster Tools | Link Research Tools | GMB | Page Speed Insights | Moz | Google Ads | Microsoft Ads | LinkedIn Ads | Google Tag Manager | Salesforce | Zoominfo

  • Skills
  • Tools

Skills

Marketing Strategy ~ Product Marketing ~ SaaS Marketing ~ Multi-Channel Advertising, Brand Positioning ~ Team Leadership ~ Marketing Analytics & Reporting ~ Account-Based Marketing (ABM) ~ Client Relationship Management ~ SEO (Lead Gen & eCommerce) ~ Paid Search (SEM) ~ Paid Social Campaigns ~ Conversion Rate Optimization

Social Media Strategy ~ Landing Page Optimization ~ Event Marketing ~ Website Management ~ Technical SEO ~ HTML ~ HrefLang Optimization ~ Competitive Analysis ~ Keyword Research ~ Marketing Funnel Optimization ~ Marketing Attribution Modeling ~ International Marketing Strategy ~ Lifecycle Marketing ~ Email Marketing

Tools & Software

Semrush | Ahrefs | Screaming Frog | Google Analytics 4 | Google Search Console | WordPress | Shopify | Magento | Big Commerce | Photoshop | Excel | Microsoft Clarity | Crazy Egg | Bing Webmaster Tools | Link Research Tools | GMB | Page Speed Insights | Moz | Google Ads | Microsoft Ads | LinkedIn Ads | Google Tag Manager | Salesforce | Zoominfo

Testimonials & References
Compliments From Clients, Colleagues, & Employers

Some kind words from colleagues, clients, and leaders I’ve had the privilege to work with.

    Ryan Craven
    Ryan Craven

    Razor Rank LLC

    "I had the opportunity to work closely with Lee on multiple projects, where his leadership, strategic expertise, and deep knowledge of SEO and marketing consistently drove strong results."

      Joe Mas
      Joe Mas

      Razor Rank - Chief Knowledge Officer

      "I had the chance to mentor and work closely with Lee during his time at our agency, and I was consistently impressed by how quickly he was able to absorb complex SEO and digital marketing strategies and turn them into real, measurable results. He is a natural leader and strategist in marketing."

        Paul Bowes
        Paul Bowes

        Razor Rank LLC

        "Working with Lee was one of the best creative collaborations I’ve had. He’s a well-rounded marketing leader who knows how to develop strategies that will drive results and meet business goals. We worked closely together on CRO and website redesign projects—he’d map out high-converting user journeys, and I’d bring them to life through design. Any team that has Lee on board is in good hands, he knows how to build a plan and execute it."

          Garrett G.
          Garrett G.

          Benchmark Abrasives - Owner

          "It was an absolute pleasure working with Lee for our SEO, CRO, and Website Redesign. He absolutely killed it for us."

          Learn From Articles on Marketing, Operations, and Growth Strategies

          Recent Knowledge Articles

          Explore insights and practical advice across marketing, operations, and growth — written to share real-world strategies, lessons learned, and actionable tactics from my experience leading successful campaigns and teams.